Real life events almost always flow to the internet in a micro second. Knowing how to tell the difference between truth and fiction could be critical to saving your own life of that of your family in a real life emergency that is also happening on social media.
The reality is, the ability to trash reputations, for others to *control your reputation* is all too real. Whether you like it or not.
Face it. The Internet is a hostile place for your reputation and your brand, whether that is personal, corporate or government. The control and management of your reputation start and end with you. As we enter 2015, it is worth paying attention to, in fact it is important to take stock of your online reputation, the management of it and the control of it. It is yours. Not anyone else.