Face it. The Internet is a hostile place for your reputation and your brand, whether that is personal, corporate or government. The control and management of your reputation start and end with you. As we enter 2015, it is worth paying attention to, in fact it is important to take stock of your online reputation, the management of it and the control of it. It is yours. Not anyone else.
We all need to work with our kids to help them understand the direct linkage between social media use and search results that can and will last a lifetime.
When it comes to reputation management and control, there are many techniques that can be employed, depending on the person, the brand, or the situation. What works in a digital crisis environment does not always translate to a long term digital branded environment. The same is true in reverse. An older article from 2013 examined … Continue reading Control Reputation and Search With Social Media