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Digijaks CEO Speech at US Army CyberTalks NYC

 

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Reputation Cyber Security of IoT.

Ah, the Internet of Things.

Just the sound of it sends thrills, chills and huge question marks through both technologists and regular people alike.

Just think, you can already do the following:

  • Track your health.
  • Track your kids.
  • Track your home.
  • Talk to your fridge.
  • Talk to your car.
  • Have your fridge, oven, and tv connected to your smartphone, not to mention the video doorbell.

I could go on with this list. But why bother?

The Internet of Things, or IOT as it is called in the media, by analysts and techies alike is an amorphous concept and does not easily translate into everyday speak for the average person.

There are cybersecurity concerns with the overlapping inter-connectedness that are growing exponentially by the month; as more and more devices come on line, get connected to the Internet. Many if not most have little to zero security protocols built in.

There is no current “IOT cybersecurity standard” or anything close. As a result, the apps and tools that seemingly make your life so easy, are in most probability leaking, if not pouring personal information about you or your family onto the internet in ways you may or may not be aware of.

There are reputation control and reputation management issues arising from both the above mentioned inter-connectedness as well as from some basic common sense things that come from having devices connected to the Internet and talking to “home” or each other in ways that also reveal identity, location and other personal information. Some of these IOT apps and tools even tweet or post other social updates for you as reminders, alerts and other pushed out information into public or semi public arenas.

So ask yourself 5 Major IOT for Reputation Questions:

  1. Does everything have to be connected to everything and what happens with a point of failure or with multiple points?
  2. Even if you want to track your whole life, does it need tracking?
  3. Does the good of the device in your life outweigh the bad of the cybersecurity or reputation risks?
  4. Do your kids’ need this tracking on them and beyond knowing where they are, do you want your kids’ information in companies with weak or zero cybersecurity protections?
  5. Do you want your kids’ information broadcast out to the Internet because of auto update or bot tweeting something?
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Cyber Reputation Management and Control

BAM!  There it is.

Right in your face one morning when you check your social feed as news.

That nasty little something that someone, a bot, or a person, or maybe both left for you overnight. It is a digital take down. A bad blog post. A social media meme that is being unanswered or purposely pumped up to discredit you, your company or organization or your brand. Or maybe it is a false allegation. Or paid fake bad reviews that your competitors put up.

Face it. The Internet is a hostile place for your reputation and your brand, whether that is personal, corporate or government. The control and management of your reputation start and end with you. As we enter 2015, it is worth paying attention to, in fact it is important to take stock of your online reputation, the management of it and the control of it. It is yours. Not anyone else.

The — Internet, social media, the cloud, mobility, bring your own device, artificial intelligence, autonomous computing etc etc — all are really cool buzz words. All come with prices to pay that include the constant need for personal, corporate and government level cyber security, reputation management and reputation control.

Our top 10 List of Ways That Cyber Security, Social Media and Reputation Management and Reputation Control all mesh together.

  1. Social Media — is the entrance point for viruses, malware, malformed links, phishing and learning enough about someone to turn around and destroy their reputation.
  2. Mobility — allows for instant access to social media, email, sms, cloud and phone, and video, as ways to tear down a brand or reputation. It can happen anywhere, at any time, by anyone around you holding a smartphone or smart watch or smart glasses.
  3. Cloud — allows people to store information quickly and easily. This can be for phishing, for cyber crime, for reputation destroying or extortion. Images and videos, poems and documents and your complete online profile can be easily harvested by smart people and or bots and then turned around against you. What information are you allowing out or putting out to make it easier to be attacked? Or easier to have your reputation tarnished or that of your brand?
  4. Bring Your Own Device (BYOD) — While fun and easy for users and your employees BYOD brings a whole fruit basket worth of cyber security and reputation management and control issues along with it. BYOD allows users and employees to access the internet and social media channels without approval or notice from the employer. A reputation can be destroyed in an instant with a recorded conversation, a video, an errant email or sms, or worse corporate espionage and cyber crimes can be instituted easily with BYOD.
  5. Artificial Intelligence — The name alone. What does it mean? How can artificial intelligence (AI) bots or autonomous computing affect your cyber security and reputation management and control? In so many ways we are just beginning to understand.
  6. Lazy People — Sorry but many times the malware or the phishing or the destruction of reputation starts with someone simply being lazy, not having security and privacy settings attended to, and or worse letting someone else use their login credentials.
  7. Your Competition — They have access to the same tools you do. They can buy hackers, they can buy reputation destruction; they can attempt to steal your trade secrets; they will try to insert bad people into your organization at every level. (See 8 below.)
  8. Bad People — No good, no ethos or morals. These people do not care if they harm you. They seek to. These come in the form of social media contacts or email phishing all the way through HR, interviewing, shadowy financiers and content theft propagators from online goods. They will use any and every tool out there to disrupt your business, to destroy your reputation.
  9. Posting stupid pictures of yourself — on to any website regardless of how safe you *THINK* it is.
  10. Not checking the health and welfare of your own digital reputation and brand.

Copyright © 2010-2015 Digijaks, LLC

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Cybersecurity: Now the Crossover from Cyber to Real Life

Reputation Control and Reputation Management
Cyber Security, Social Media, You.

Cybersecurity used to be be the geek’s eagle’s nest. it was hard to understand, hard to get to, hard to see the impact and need often times. If there was a CIO or CISO, he/she would not be in the board room too often, and usually the budgets were the first to go in any budget change environment. But the cycle switched. Now we are in the opposite cycle. The CIO and CISO are ruling the roost and commanding serious budgets and attention. But being missed in all the excitement is this:

The Crossover from pure cyber crime to real world crime from the same instance.

It is safe to say, times have changed. Now – Cybersecurity has become a word known in almost any home where there is digital connectivity. Time and time again, we are offered proof that cybersecurity now encompasses reputation management; active control of search and social media as well as the traditional hardening of data access points, transport points, and login authorities. Cybersecurity itself has become such a buzzword that it threatens to create a numbness for people hearing it and responding to it.

Recently Digijaks has worked with multiple clients who have faced the crossover from Cyber Security to Real Life Security. It is our recent experience that shows us that law enforcement is *mostly* unprepared for cyber crossover attacks and does not yet have the substantial depth of understanding of the relationship between social media, cyber security and real life people.

The connections are impossible to overlook. What starts as a cyber threat, like impersonation of another; brand or trademark attacks, social media memes and fake social media sock puppet accounts — can now easily and does easily cross over into real world crimes.

The real world crimes escalate too, often in parallel with online escalation. In our recent experience in dealing with the crossover, most law enforcement agencies of *all levels* are simply not prepared to cope with this reality, and have few to zero people in place who are trained investigators and can assist the public, or corporations or utilities or governments with cyber cross overs.

Digijaks CEO Alan W. Silberberg is advising both the company’s clients and law enforcement agencies to take these “cyber cross over” events seriously. There is growing evidence amounting that shows that real world crimes are becoming easier in some ways and can be facilitated through initial cyber intrusions, whether phishing, trolling or direct digital attacks.

This is leading people who were previously *only* cyber criminals or terrorists to become real world ones too, often at little to no monetary cost. We see this a true emerging threat, as yet mostly being unaddressed either at the Federal or State levels, and a threat that is most acutely faced in local communities who very definitely are not prepared.

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Reputation Control. Cybersecurity. Recent OPM Hacks and You.

Reputation. Is hard to get, hard to maintain, hard to control; especially in an era of hacking by governments and criminals alke.

Cybersecurity is something many people long put off as a back burner decision, or lower funded priority, but in actuality is a critical need, now at the forefront of many leaders’ thinking due to the sheer number and audacity of the hacks from 2013 forward. There is a distinct triangulation between reputation control and cyber security and search results. The more things get hacked, the more information flows onto websites, both for sale, and for free, and the more the search engines index these results. Digijaks’ CEO Alan W Silberberg has written about this triangulation before as it relates to cyber security and how we all need to look at the this inter-relationship, and it’s effects on all of us.

The recent OPM hacks were so huge, the numbers are simply staggering that it is hard to process for most people, especially “regular people” who feel this does not affect them or their friends or family.

But in addition to the 21+ million social security numbers that were stolen in the OPM hack, so were over 1.1 million sets of people’s fingerprints. People who serve the US Government in all sorts of capacities, some secret, some not. So in addition to the notion of identity theft through the means we have become unfortunately accustomed to, like credit, social security and personally identifiable information (PII) — we now have to contend with the theft of biometrics.

It means every citizen, whether they believe the OPM hacks relate to them or not, have to start taking on steps to protect themselves. When a nation state can combine vast databases of personal information with biometrics for some of those same people; it means that nation state, or proxies or vendors it sells to could become one of us through surreptitious methods. It means identity theft is potential on a massive scale, as is exploiting people through their information in security clearance documents or medical records.

It means the push to make encryption weaker or illegal should actually be reversed to become a push to make encryption a standard for citizens; and one that is supported by our Government ln light of attacks and theft of information from tens of millions of US Citizens. The US Government through the Congress should adopt stringent laws making it hard not to encrypt personal information.

It means, think about what information you put in the cloud. Think about what information you put in social media. What information you never put into digital form. It means think about carrying a second and or even third form of identity in case you are ever challenged with not being you.

Reputation Control and Reputation Management
Cyber Security, Social Media, You.
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What the Hack of the US Government Means to You.

As the CEO of a cyber security and reputation company, I have to admit to not being surprised by the recent successful hacking and penetration of the US Government.

While the scope of the recent events is most definitely shocking, myself and others have been researching, writing about it and trying to push and pull officials to focus on the whole set of threats, not just the known ones, and not just the data hardening ones.

This recent set of hacking and penetration successes were definitely done by a Nation State, China in most probability. But guess what?

The intrusion was apparently found by a Vendor doing a sales pitch to the US Government, and not by the billions of dollars of hardened equipment or custom platforms designed to stop cyber attacks.

I am not being critical. Nor attempting to assign blame. It is what it is. Millions of Americans who work for or have worked for the US Government, myself included have been hacked. Not just hacked, but all of our secrets may soon be on public display or for sale or other.

In the past few years, US consumers have been the targets of hacks from any number of companies that were breached, from Target and Home Depot to Equifax and Anthem among the biggies. But the reality is most companies have probably been hacked.

Most small to medium business do not have the sophistication or the resources to put in place strong cyber defenses. Even for the ones that do, that does not mean a successful defense.

What it means for you:
1. We are all vulnerable. Do not think your information is safe.
2. Disconnect computers from the internet when not using them, and power them down. Same for devices like tablets or phones or other internet connected devices.
3. Create a backup hard drive, find an encryption program you can easily use, and create an encrypted back up of your life.
4. Maybe your whole world does not to be interconnected. Maybe the smart home is not so smart in light of the potential privacy and security vulnerabilities presented by the inter-connect.
5. Take steps to protect private information. Get a safe deposit box at a bank, put all original documents in it, plus a copy of them.
6. Try to make air gaps between your information. Keep your financial records in one secure place. Your medical records in another, different secure place.
7. Be aware that your life may well be not private at all.
8. You are not alone, in fact maybe your whole country is right in the same situation.

In 2013, at my Gov20LA event we hold annually, I made some remarks about the need for families around the world to adopt encryption techniques to protect their information and themselves. That message was partially intended for families trying to fight against tyranny abroad; but is also a critical message for all of us now.

Bottom line though is that the world has changed. *A lot.*

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Correlation of Wealth and Reputation Management

Wealth.

We all want it, work for it and strive for it throughout lives and careers.

Reputation.

We all have one. It us up to us to define it, scale it and defend it.

Which one is more valuable? Which one brings more of the other?

This is a two sided question. To some people, money is everything. To others, their reputation is everything, with money or without. While most people might reflexively think that money is more important, others will emphatically state that reputation management is paramount.

Some recent studies weigh in on the side of reputation. Reputation expert Michael Fertik recently weighed in on the issue in the UK’s Guardian Paper.

Digijaks CEO Alan W. Silberberg feels that money and reputation are completely intertwined; and that this effectively goes along with the associated correlation between social media and reputation management.

Money and Reputation are intertwined in ways most of us can barely recognize yet. Pretty soon, if not already, major banks are/will be assessing their clients not just based on assets under control, but on social indicators, and online reputation.

How many times have people searched you during or before routine financial meetings? Have you thought about this yet? 2015 definitely marks the year in which most of us need to start recognizing the distinct correlation between money and reputation — whether online or offline.

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Control Reputation and Search With Social Media

Reputation Control and Reputation Management

When it comes to reputation management and control, there are many techniques that can be employed, depending on the person, the brand, or the situation.

What works in a digital crisis environment does not always translate to a long term digital branded environment. The same is true in reverse.

An older article from 2013 examined this correlation and there has been a ton of blog posts and other material written about it, but still very few understand or practice this type of specific tactical methodology to achieve their long term strategic goals for search and or social media. Here is an example from my own search results.

Note in order: 1. Twitter 2. Linkedin 3. Huffington Post (As I am a blogger and have a byline) So what does this say about the correlation between social media, search and reputation management and control? It very clearly shows the relationship, and the importance of using your social media accounts strategically and tactically with regard to keyword use, placement, and brand labeling. It also shows that even with a fully optimized website like Digijaks and being an active blogger; the social media platforms take up the top chunks of search real estate. This is with taking a strategic approach. Especially with the constant changes in search engine algorithms. But what happens when you do the opposite? When you do not think about this correlation and how it affects your personal, corporate or government brand on a daily basis, you open yourself and brand to reputation crisis, to reputation smears or outright destruction.

Social Media is the first and most basic step one must take to protect one’s brand and reputation. It needs to be used carefully, proactively and with keywords, brand image and search results always in mind.

Individuals, Companies, Governments and Brands need to pay careful attention to the correlation between search, social media and reputation control and management. If it is left to the Internet, you will not be happy with the results. Take control of your reputation. Take control of your brand reputation management, and start with social media. There are many other steps. But start there. Digijaks offers boutique solutions for high impact individuals, brands and organizations to deal with the combination of cyber security, social media and reputation management and control. We see and hear all kinds of stories. Alan W. Silberberg, CEO of Digijaks

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Reputation Control and Management Proof of Search.

Reputation Control and Reputation Management

Digijaks has created proprietary technology and processes that enable us to excel at Reputation Control and Management, and sometimes a picture is worth more words.

This is such a case.

Digijaks 2015 SEO2Digijaks excels at Cyber Reputation Control and Management because we have developed a multi-tiered system that does not just focus on one element. Indeed we look at SEO, Search and Social Media as one group of data. People, events and traditional media are another. It is only when you look at both groups together in a holistic way, that your digital presence become holistic. Even when a typo is entered into search.

Note in the picture above, Digijaks is ahead of the biggest competitor in the space. TWICE.

Digijaks is privately owned and operated. We are competing in an industry that is not short on either venture capital or major players. Yet, our solution puts us on top, on top of all of that.

The marketplace is made up of well funded players and new and old companies. When you can own your space, own the digital real estate and the placement in search; against companies known only for doing that exact thing? That is exactly what Digijaks has done.

Being a start up CEO can be challenging; disruptive and demands the best of people to rise up to the occasion, every day. Looking at the above picture just gives me pride in what I have invented, and in the work that our team has done to get to this point. Thank you to everyone involved with Digijaks!

Now

Now ask yourself. Is it time to engage Digijaks for your company?

Well, the simple answer is Yes.

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