Iterative chats are a promising new technology. They can help businesses better understand their customers, automate common tasks and make many products more accessible. But like all technologies, they also have the potential to do harm. Now that we are seeing AI chat tools like ChatGPT and BARD being integrated into major search engine platforms; it will not be long before we see the same type of integration into social media search too. There is both a good and bad side to this shiny new technology. The biggest risk is that people will begin to lose trust in online platforms because they cannot be sure that what they read there is accurate or unbiased. But the upside is a business or person can use these same tools to help further their brand or personal reputation by making some smart choices now.
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