Category: Reputation Management for Families

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Cyber Security | Reputation Control For Regular People

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Cyber Security.

Reputation Control.

Two terms laden with secret meanings and often high (sometimes perceived) costs to remediate dangerous and or embarrassing situations. Bad things resulting from hacks of digital networks, devices, identity theft, corporate espionage and other digital crimes and forms of cyber attacks.

After almost 9 years of offering cyber security and reputation control services to larger companies and governments; it has become clear that there is a very specific and unmet need for regular people to get access to premier cyber security services.

I literally cannot count how many late night phone calls, emergency text messages and social media direct messages from regular people. They are people who are often part of a larger organization, but are not given access to the cyber security their company or agency purchased or only a small part. These calls and messages often involve personal cyber security questions, or ones relating to family members or friends.

Visit the Digijaks Cyber Security Store to find out which level service works for your needs. All communications and payments through the store are fully encrypted.

It is quite evident that most large companies and government agencies invest in cyber security for their networks and devices.

But regular people are often left out of the equation. Beyond the basic training needed for the specifics of their company or agency, there is little to no specific training for people to access for their own needs. That is if they get any basic training at all. Many high level executives tell us they receive a few hours a year at best of any substantial training. The lower you go in the corporate and government pecking order, the less likely people get cyber security or reputation control training at all.

Most people who work for smaller companies, NGOs, academia and or state and local governments also receive little to no specific training at the people level.

What happens if your kid has a cyber bullying issue? Or your identity gets compromised? Or you or someone in your family accidentally clicks on malware laden links, or a well crafted phishing email? Who do you turn to?

Digijaks decided to create products specifically aimed at you. To help you prepare and defend against attacks on your reputation, cyber attacks on your personal devices and or family and to help mitigate when and if something happens.

We created price points accessible to individuals and families alike. Most other cyber security companies do not offer such family cyber security. Just click on this link to get started. Thank you!

 

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Reputation Control for Kids by Social Media, Search Results

Reputation Control and Reputation Management

In Digijaks daily course of business with reputation management we come across a lot of people (adults) who have seen their life get turned upside down because of something appearing in search results that negatively affect them. This happens so much, and so often it has created a whole industry to deal with it. Search results leading to problems to people happen for many reasons. I recently wrote about this problem on the Huffington Post as it relates to adults.

But this same correlation exists for kids, for families and the same problems may arise, but with lifelong implications. Imagine being an 11 year old who innocently posts a picture or a quote or a poem or a location, thinking nothing of it. Fast forward 6 years to college applications. You can be very sure college admissions officers are carefully looking at social media, at search engine results and other digital mediums to find reasons to say no. The same is true for private high schools; and employers, the military and many others.

We all need to work with our kids to help them understand the direct linkage between social media use and search results that can and will last a lifetime. This affects a lifetime of Reputation Management and Reputation Control efforts that need to start at a young age.

Basic steps:

  1. Have a family discussion, and make it more than one time; about the critical relationship between posts on social media, search results and your children’s future.
  2. Be constantly on the lookout for pictures, quotes, links to offensive material and other social media faux paus that might be innocent in nature but can lead to lifelong difficulties.
  3. Set up Google Alerts in your family’s name, your name, and your kids name. This will alert you when posts from social media land in search results, and also when other websites pick up that material.
  4. Set up a family social media plan that includes rules and guidelines for what your family feels is appropriate, ethical or morally ok to be posted onto the internet.
  5. Remember that nothing that gets posted on the Internet is only in one place. Once posted, it will be replicated on multiple servers, and therefore can keep coming back in search results even if the original post is taken down.
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Reputation Control. Cybersecurity. Recent OPM Hacks and You.

Reputation. Is hard to get, hard to maintain, hard to control; especially in an era of hacking by governments and criminals alke.

Cybersecurity is something many people long put off as a back burner decision, or lower funded priority, but in actuality is a critical need, now at the forefront of many leaders’ thinking due to the sheer number and audacity of the hacks from 2013 forward. There is a distinct triangulation between reputation control and cyber security and search results. The more things get hacked, the more information flows onto websites, both for sale, and for free, and the more the search engines index these results. Digijaks’ CEO Alan W Silberberg has written about this triangulation before as it relates to cyber security and how we all need to look at the this inter-relationship, and it’s effects on all of us.

The recent OPM hacks were so huge, the numbers are simply staggering that it is hard to process for most people, especially “regular people” who feel this does not affect them or their friends or family.

But in addition to the 21+ million social security numbers that were stolen in the OPM hack, so were over 1.1 million sets of people’s fingerprints. People who serve the US Government in all sorts of capacities, some secret, some not. So in addition to the notion of identity theft through the means we have become unfortunately accustomed to, like credit, social security and personally identifiable information (PII) — we now have to contend with the theft of biometrics.

It means every citizen, whether they believe the OPM hacks relate to them or not, have to start taking on steps to protect themselves. When a nation state can combine vast databases of personal information with biometrics for some of those same people; it means that nation state, or proxies or vendors it sells to could become one of us through surreptitious methods. It means identity theft is potential on a massive scale, as is exploiting people through their information in security clearance documents or medical records.

It means the push to make encryption weaker or illegal should actually be reversed to become a push to make encryption a standard for citizens; and one that is supported by our Government ln light of attacks and theft of information from tens of millions of US Citizens. The US Government through the Congress should adopt stringent laws making it hard not to encrypt personal information.

It means, think about what information you put in the cloud. Think about what information you put in social media. What information you never put into digital form. It means think about carrying a second and or even third form of identity in case you are ever challenged with not being you.

Reputation Control and Reputation Management
Cyber Security, Social Media, You.
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Correlation of Wealth and Reputation Management

Wealth.

We all want it, work for it and strive for it throughout lives and careers.

Reputation.

We all have one. It us up to us to define it, scale it and defend it.

Which one is more valuable? Which one brings more of the other?

This is a two sided question. To some people, money is everything. To others, their reputation is everything, with money or without. While most people might reflexively think that money is more important, others will emphatically state that reputation management is paramount.

Some recent studies weigh in on the side of reputation. Reputation expert Michael Fertik recently weighed in on the issue in the UK’s Guardian Paper.

Digijaks CEO Alan W. Silberberg feels that money and reputation are completely intertwined; and that this effectively goes along with the associated correlation between social media and reputation management.

Money and Reputation are intertwined in ways most of us can barely recognize yet. Pretty soon, if not already, major banks are/will be assessing their clients not just based on assets under control, but on social indicators, and online reputation.

How many times have people searched you during or before routine financial meetings? Have you thought about this yet? 2015 definitely marks the year in which most of us need to start recognizing the distinct correlation between money and reputation — whether online or offline.

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Control Reputation and Search With Social Media

Reputation Control and Reputation Management

When it comes to reputation management and control, there are many techniques that can be employed, depending on the person, the brand, or the situation.

What works in a digital crisis environment does not always translate to a long term digital branded environment. The same is true in reverse.

An older article from 2013 examined this correlation and there has been a ton of blog posts and other material written about it, but still very few understand or practice this type of specific tactical methodology to achieve their long term strategic goals for search and or social media. Here is an example from my own search results.

Note in order: 1. Twitter 2. Linkedin 3. Huffington Post (As I am a blogger and have a byline) So what does this say about the correlation between social media, search and reputation management and control? It very clearly shows the relationship, and the importance of using your social media accounts strategically and tactically with regard to keyword use, placement, and brand labeling. It also shows that even with a fully optimized website like Digijaks and being an active blogger; the social media platforms take up the top chunks of search real estate. This is with taking a strategic approach. Especially with the constant changes in search engine algorithms. But what happens when you do the opposite? When you do not think about this correlation and how it affects your personal, corporate or government brand on a daily basis, you open yourself and brand to reputation crisis, to reputation smears or outright destruction.

Social Media is the first and most basic step one must take to protect one’s brand and reputation. It needs to be used carefully, proactively and with keywords, brand image and search results always in mind.

Individuals, Companies, Governments and Brands need to pay careful attention to the correlation between search, social media and reputation control and management. If it is left to the Internet, you will not be happy with the results. Take control of your reputation. Take control of your brand reputation management, and start with social media. There are many other steps. But start there. Digijaks offers boutique solutions for high impact individuals, brands and organizations to deal with the combination of cyber security, social media and reputation management and control. We see and hear all kinds of stories. Alan W. Silberberg, CEO of Digijaks

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